Food Choice in Indian Households

The goal of this project is to quantify aspects of women’s and men’s food choices relevant for addressing the dual burden of malnutrition in India through data collection and analysis based in Vijayapura, a remote district in Southern India that globalization is just reaching. The objectives are to: 1) Quantify the importance of factors including price, satiety, taste, reputation, and subsidies as proximate drivers of food choice in the context of globalizing food markets; 2) Identify the conditions under which women and men select global vs. traditional foods, and how variations in these conditions can alter selections; 3) Assess the role of the public distribution system (PDS) as a driver of food choices and its implications for intake and for advancing nutrition transition. Interviews with women, men, and youths are begin conducted in a representative sample of 324 urban and rural households. Data instruments include experimental methods to elicit drivers of food choice in different scenarios and to valuate PDS bundles and a food frequency questionnaire to measure intake and nutrition transition. Quantitative and qualitative methods are being used to explore gender differences and communication relating to food choices and food intake.


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